CRUSH IT TODAY ... A DIFFERENT PERSPECTIVE

Recently, I find myself discussing the role and viability of ‘social media’ (formerly ‘Web 2.0’ now ‘social media’ next just ‘media’ and then possibly ‘media channels’) in a business context.  People ranging from realtors, attorneys, accountants, consumers, teenagers, and business owners all seem to weigh in with the sentiment that they recognize that the medium is here to stay; and that in the future it will ‘morph’ into something that has monetary value in business.  But with varying degrees of resistance most people seem to hesitate at the specific value or utility of the social media platform as a comprehensive business strategy.  The size and scope of the numbers of people on the various platforms suggest that many of us are enjoying the social outlet and the ability to connect with family and friends.  Others are quick to admonish people on the business value of these platforms.

Even those who are fully engaged in the social media platform seem hesitant on a viable strategy and implementation plan.  What is your strategy?  Are you resisting this platform, why?  Or, maybe you have recently decided to jump in with both feet on faith ... but you seem to be asking what now, and where am I going with this?  Well … maybe we all need to take a closer look and consider our overall strategy again!  So, I am providing a few perspectives from an individual who is actively building a comprehensive 'brand' and who has figured out how to monetize the social media platform.  Hopefully this will get your creative juices flowing and allow you to overcome any resistance you might currently have ... or not, that is totally up to you!!

Gary Vaynerchuk released his book entitled “Crush It” in September.  Currently, it is number two on the New York Best Seller List.  Gary is passionate about this platform and business in general.  His regular media content is viewable at http://tv.winelibrary.com.  This ‘media channel’ (oh, there is that term again) is a source of entertainment, inspiration and yes even strategic business development content.  I am providing a couple of clips below in hopes that you will be inspired to re-think your strategy regardless of where you are currently, and to broaden your perspective.  In the end if you broaden your perspective … then WE have succeeded.  Enjoy!!

This clip discusses how 'social media' is really at the heart of all business ... it is all about customer service.  Gary delivers a different perspective on the medium.  Don't just listen to the words, notice the presentation (the frame, presentation style, energy, 'stickiness' of his site and the ability for listeners to engage in a conversation with him).  He delivers content embedded in a platform of high energy, 'MTV' flash and a clean user interface that encourages a two-way conversation.  As far as monetizing his brand, well he has several multi-million dollar businesses and brands solely created from the 'social media' platform.  In addition, he has expanded the market penetration of his wine store from a couple million dollars a year in revenue to over 60 million in revenues and growing.  Success is tough to argue with ...

Who said you can't market your service in an airport!



Another interesting perspective is how Gary is promoting, in part, his book - http://crushitbook.com/crush-it-the-experience/.  I watched the three videos contained in this link and what struck me was the novelty of his promotional strategy.  I don't know about you, but I have never seen this type of strategy implemented via the Internet (yes, buy multiple copies get a free gift is not unique; but notice again the presentation of the offer and how it delivers what his audience wants, how they want it and when they want it - back to total customer service and creating 'Raving Fans').

So I will leave you with this final thought and video.  Maybe this will be your inspirational message of the day to overcome any resistance you are having with this Mojo ...

I hope you enjoyed the reflection, and take the time to consider how you will CRUSH IT today and in 2010.  Most importantly, I hope you make it a GREAT day and week!!  If you wish to read all the other Monday Morning Mojos written for you, then visit: http://mondaymojo.blogspot.com.  As always, I welcome and encourage your feedback and your reflections (please don’t hesitate to share your thoughts with me).  If I can be of service to you or your friends, please let me know or visit us at http://www.coastalcommunityhomes.com.  And, thank you for your continued support and inspiration … each of you are a cherished gift that enriches my life in ways you will never understand … Thank you!!  Jim Peys